By Mike Thayer
They are constantly battling for a greater market share, the industry’s top 3 pizza chains: Pizza Hut vs. Papa John’s vs. Domino’s.
From a financial perspective, Domino’s is winning the war, largely due to the company being savvy when it comes to digital marketing. Same store sales at Domino’s jumped over 12% in the fourth quarter last year, with 60% of its total sales generated from mobile devices. Upping their digital marketing game, Papa John’s comes in at number two, with fourth quarter same-store sales rising 3.8%. Pizza Hut comes in third in the financials, with the pizza giant experiencing a 2% decline in same-store sales during the fourth quarter. They’ve been playing ‘catch up’ when it comes to digital marketing. Compared to how well Domino’s does it, Pizza Hut brought a knife to a gun fight.
Moving forward though, look for the Domino’s financials to falter a bit , once the people who bought into Domino’s ‘rebranding’ and ‘new menu’ hype and give the company another shot, realize their pizza still sucks. Papa John’s will continue to gain some ground here and Pizza Hut is finally locking and loading for the digital marketing battle.
And there’s the segue, Domino’s may be the current ‘Pizza King’ financially, but how do they rank where it really matters, in taste?
Here’s the baseline battle measurement, the most commonly ordered item from a pizza joint, carry-out or delivery: A large pizza.
- Domino’s offers a 3-topping large for $7.99
- Papa John’s offers a 2-topping large for $9.99
- Pizza Hut is currently running a deal for a 2-topping large for $7.99
I’ll tell you right now, my first pick is Pizza Hut and when it comes to a plan ‘B’ I’ll buy a Papa John’s 2-topping large for $9.99 over a Domino’s 3-topping large for $7.99 everyday of the week. Taste is what wins the Pizza War in my book, not digital marketing. DOMINO’S PIZZA SUCKS!
I haven’t had pizza in awhile so last night I ordered from Pizza Hut. I ordered using my desktop computer, easily navigating the Pizza Hut site for a meat lover’s thin crust pizza (doused with garlic butter) with mushroom and extra cheese. It was easier and faster to do than an old-fashioned landline phone call. I could have done the ordering using my smartphone since Pizza Hut has decided to get in the game in that sense over the last six months, but I’m a bit attached to my desktop.
The pizza was delivered in about 30 minutes and it was delicious! The crust had that perfect garlic butter kissed crispyness to it and the toppings were generous. Perhaps the best thing about Pizza Hut is their consistency in product, it’s always good. You can count on Pizza Hut to deliver (pun intended) good flavor.
I don’t see Pizza Hut staying at #3 in the financials for much longer. They’ve upped their game in digital marketing, by increasing their online presence and accessibility, improving their website navigation, kicking up the commercials another notch and most importantly they’re NOT trying to fix something that’s not broken when it comes to the pizza itself. They’re NOT using gimmicks like Domino’s has done, with their new ‘Zesty’ sauce, ‘new’ menu items and even ‘new’ stores to distract you from how bad their pizza really is…….
When it comes to the Pizza War in taste, Pizza Hut wins.
Save
Save
$pend Wisely My Friends…
Related: Other burger joints reviewed so far
Enjoy this post?
If you appreciate the article you just read and want to support more great content on BachelorontheCheap.com, you can help keep this site going with a one-time or a monthly donation. Thank you so much for your support! ~ Mike
Pizza Hut ups its game in ongoing 'Pizza War' – Bachelor on the Cheap
By Mike Thayer
They are constantly battling for a greater market share, the industry’s top 3 pizza chains: Pizza Hut vs. Papa John’s vs. Domino’s.
From a financial perspective, Domino’s is winning the war, largely due to the company being savvy when it comes to digital marketing. Same store sales at Domino’s jumped over 12% in the fourth quarter last year, with 60% of its total sales generated from mobile devices. Upping their digital marketing game, Papa John’s comes in at number two, with fourth quarter same-store sales rising 3.8%. Pizza Hut comes in third in the financials, with the pizza giant experiencing a 2% decline in same-store sales during the fourth quarter. They’ve been playing ‘catch up’ when it comes to digital marketing. Compared to how well Domino’s does it, Pizza Hut brought a knife to a gun fight.
Moving forward though, look for the Domino’s financials to falter a bit , once the people who bought into Domino’s ‘rebranding’ and ‘new menu’ hype and give the company another shot, realize their pizza still sucks. Papa John’s will continue to gain some ground here and Pizza Hut is finally locking and loading for the digital marketing battle.
And there’s the segue, Domino’s may be the current ‘Pizza King’ financially, but how do they rank where it really matters, in taste?
Here’s the baseline battle measurement, the most commonly ordered item from a pizza joint, carry-out or delivery: A large pizza.
I’ll tell you right now, my first pick is Pizza Hut and when it comes to a plan ‘B’ I’ll buy a Papa John’s 2-topping large for $9.99 over a Domino’s 3-topping large for $7.99 everyday of the week. Taste is what wins the Pizza War in my book, not digital marketing. DOMINO’S PIZZA SUCKS!
I haven’t had pizza in awhile so last night I ordered from Pizza Hut. I ordered using my desktop computer, easily navigating the Pizza Hut site for a meat lover’s thin crust pizza (doused with garlic butter) with mushroom and extra cheese. It was easier and faster to do than an old-fashioned landline phone call. I could have done the ordering using my smartphone since Pizza Hut has decided to get in the game in that sense over the last six months, but I’m a bit attached to my desktop.
The pizza was delivered in about 30 minutes and it was delicious! The crust had that perfect garlic butter kissed crispyness to it and the toppings were generous. Perhaps the best thing about Pizza Hut is their consistency in product, it’s always good. You can count on Pizza Hut to deliver (pun intended) good flavor.
I don’t see Pizza Hut staying at #3 in the financials for much longer. They’ve upped their game in digital marketing, by increasing their online presence and accessibility, improving their website navigation, kicking up the commercials another notch and most importantly they’re NOT trying to fix something that’s not broken when it comes to the pizza itself. They’re NOT using gimmicks like Domino’s has done, with their new ‘Zesty’ sauce, ‘new’ menu items and even ‘new’ stores to distract you from how bad their pizza really is…….
When it comes to the Pizza War in taste, Pizza Hut wins.
Save
Save
$pend Wisely My Friends…
Related: Other burger joints reviewed so far
Enjoy this post?
If you appreciate the article you just read and want to support more great content on BachelorontheCheap.com, you can help keep this site going with a one-time or a monthly donation. Thank you so much for your support! ~ Mike