BK has reverted back to it’s classic logo, more ‘Whopper looking’…

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They’ve changed their classic tagline, “Have it Your Way” to “You Rule.”  A more modern way to say basically the same thing.

The iconic burger joint has been in decline in recent years, so the tagline switch is a comeback marketing attempt to draw in new customers.  Part of that campaign is a renewed focus on the chain’s signature burger, the Whopper.  Burger King has even reverted back to their classic logo from yesteryear.

Below is a list of Burger King Archives, reviews of their promotional, limited time and regular menu items. Included in many of the reviews, are assessments of restaurant service, i.e., how fast the drive through was, how clean the self-serve drink station was, how polite the staff was, etc.

How was your last Burger King experience?


Lesson learned after receiving negative consumer input, Burger King is doing a Whopper promo that actually features the 1/4 pound Whopper patty…

BK recently did a promo they referred to as a “Whopper Melt” but it wasn’t a full size Whopper, it was a Whopper Jr. BK took some flak for that to include negative feedback from yours truly.  Read On…

Burger King’s newest sandwich, the Whopper Melt, packs a junior punch.

Innovating with their Whopper, Burger King does a play on the classic patty melt, with their new Whopper Melt featuring toasted bread layered with two Whopper Jr. patties for a total of 1/4 pound of beef, melted American cheese, caramelized onions and BK’s signature “Stacker Sauce.”  Read On…

When reviewing Burger King’s New Ch’King Sandwich the other day – you can read that review here – I saw that Burger King has also brought back a classic from yesteryear, The Italian Original Chicken Sandwich.  Seeing it on the drive through menu, I knew I was going to make a return trip in the name of ‘food nostalgia.’  Read On…

Back in June, I wrote about the Chicken Sandwich War going on in fast food and who makes the best chicken sandwich.

That sandwich war is still happening and Burger King has re-grouped on the battlefront with a new weapon.  Read On…

So today I went to Burger King wanting to try their Rodeo King Burger.  Here’s the description from their website:  The RODEO® KING™ Sandwich features two savory flame-grilled beef patties totaling more than ½ lb.* of beef, topped with 3 half-strips of thick-cut smoked bacon, our signature crispy onion rings, tangy BBQ sauce, American cheese and creamy mayonnaise all on our sesame seed bun.   Read On…

$pend Wisely My Friends…

~ Mike

Related: 

Best in Wichita Metro Burger Challenge 2022: How does Burger King rate?

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